Impact of Culture on Service Failures and Service Recoveries

dc.authoridTANRIKULU, Ceyda/0000-0001-9025-583X
dc.contributor.authorTanrikulu, Ceyda
dc.contributor.authorGelibolu, Levent
dc.coverage.doi10.4018/978-1-4666-6551-4
dc.date.accessioned2025-01-06T17:45:05Z
dc.date.available2025-01-06T17:45:05Z
dc.date.issued2015
dc.description.abstractIn this chapter, the authors focus on the role of culture, which increases its effect along with globalization on service failures and improvements. The study is a type of literature review formed by compilation of previous studies in the extant literature. According to the primary findings of such studies, the approach of consumers to service failures and improvements vary depending on their culture. Different satisfaction levels, re-purchase tendency, word-of-mouth communication and its structure (positive or negative), seeing liable for failure, loyalty, replacement, and emotional response against service failures and improvements are seen between different cultures. The authors expect this study to provide clues to service marketing applications and future studies about the effect of culture.
dc.identifier.doi10.4018/978-1-4666-6551-4.ch011
dc.identifier.endpage238
dc.identifier.isbn978-1-4666-6552-1
dc.identifier.isbn978-1-4666-6551-4
dc.identifier.scopus2-s2.0-84945320120
dc.identifier.scopusquality0
dc.identifier.startpage229
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-6551-4.ch011
dc.identifier.urihttps://hdl.handle.net/20.500.14669/3290
dc.identifier.wosWOS:000364527600012
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIgi Global
dc.relation.ispartofHandbook of Research on Global Business Opportunities
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_20241211
dc.subjectModeratıng Impact
dc.subjectPerceptıons
dc.subjectQualıty
dc.subjectModel
dc.titleImpact of Culture on Service Failures and Service Recoveries
dc.typeBook Chapter

Dosyalar