Understanding organic food consumption: attitude as a mediator

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dc.authoridTANRIKULU, Ceyda/0000-0001-9025-583X
dc.contributor.authorCabuk, Serap
dc.contributor.authorTanrikulu, Ceyda
dc.contributor.authorGelibolu, Levent
dc.date.accessioned2025-01-06T17:43:50Z
dc.date.available2025-01-06T17:43:50Z
dc.date.issued2014
dc.description.abstractThe aim of this research was to examine the effect of health consciousness, environmental concern and food safety concern on both the intention to buy organic foods and the attitude towards organic foods, and the effect of attitude towards organic foods on the intention to buy organic foods. It had also a specific aim to explore whether attitude has a mediation effect on the relationship between the intention to buy and health consciousness, environmental concern and food safety concern. Data were gathered from consumers using a survey. The questionnaire used was administered to a convenience sample of 385 consumers from Adana, Turkey, through a self-administered questionnaire. Regression and mediation analysis were used to test the hypotheses. The findings suggested that the attitude and the intention to buy were affected by health consciousness, environmental concern and food safety concern. They also showed that the attitude plays a fundamental role both in terms of the direct impact on the intention to buy and the indirect effect as a mediator on how the health consciousness, environmental concern and food safety concern affect the intention to buy. This research is useful to fill the gaps in the literature regarding the mediation effect of the attitude on the relationship between the intention to buy and food safety concern. Another contribution is being one of the first to examine the attitude as a mediator on the relationship between the intention to buy organic foods and health consciousness, environmental concern and food safety concern of Turkish consumers.
dc.identifier.doi10.1111/ijcs.12094
dc.identifier.endpage345
dc.identifier.issn1470-6423
dc.identifier.issn1470-6431
dc.identifier.issue4
dc.identifier.scopus2-s2.0-84904550400
dc.identifier.scopusqualityQ1
dc.identifier.startpage337
dc.identifier.urihttps://doi.org/10.1111/ijcs.12094
dc.identifier.urihttps://hdl.handle.net/20.500.14669/2830
dc.identifier.volume38
dc.identifier.wosWOS:000340240200004
dc.identifier.wosqualityQ3
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherWiley
dc.relation.ispartofInternational Journal of Consumer Studies
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_20241211
dc.subjectOrganic foods
dc.subjectattitude towards organic foods
dc.subjecthealth consciousness
dc.subjectenvironmental concern
dc.subjectfood safety
dc.titleUnderstanding organic food consumption: attitude as a mediator
dc.typeArticle

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