Food Purchasing Behavior of Y Generation Consumers
| dc.contributor.author | Dolekoglu, Celile O. | |
| dc.contributor.author | Celik, Onur | |
| dc.date.accessioned | 2025-01-06T17:43:47Z | |
| dc.date.available | 2025-01-06T17:43:47Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | Developments in the aging world are called as a milestone. The industrial revolution, the great depression, the world wars, and the technological revolution, all, have been an age characteristic for the last 150 years. These ages have revealed differences in the way of life and buying behavior of society. The determination of these differences is important for the decision-makers of business's, marketing, human resources, production units. Since the common characteristics among the born in the same period the term new generation is used for each generation. The reality of each generation is that their values, attitudes, behaviors, social life, consumption, habits, the difference of world view can not be rejected. The period that we live in is dominated by the generation Y and followed by the Z generation. In the last 50 years, the increase of population in the world has led to a large increase in the Y generation and become the Y generation the world's largest population. It is also important to know and determine the place of consumption of food products and services in the fast consumption habits of this young consumer group. In this study, a questionnaire was conducted with 300 people living in the center of Adana in the age of 18-37 in order to determine the general decision making and behavior of food products of this generation which constitutes a significant part of the consumers. Overall, 50.7% of the participants are women and 45.7% are full-time workers; 60.7% of the participants spend-at least once a week-out of home for food and 84% of the participants spend 100-500 TL monthly for food. Meat-based traditional cuisine (kebab, liver, doner, etc.) was the most preferred type of food. The sample group consists of people who are not innovative in food products but who accept healthy nutrition only in discourse but who are known conscious about food reliability. | |
| dc.identifier.doi | 10.18016/ksutarimdoga.vi.474049 | |
| dc.identifier.endpage | 66 | |
| dc.identifier.issn | 2619-9149 | |
| dc.identifier.startpage | 55 | |
| dc.identifier.trdizinid | 394534 | |
| dc.identifier.uri | https://doi.org/10.18016/ksutarimdoga.vi.474049 | |
| dc.identifier.uri | https://search.trdizin.gov.tr/tr/yayin/detay/394534 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14669/2794 | |
| dc.identifier.volume | 21 | |
| dc.identifier.wos | WOS:000538854300006 | |
| dc.identifier.wosquality | N/A | |
| dc.indekslendigikaynak | Web of Science | |
| dc.indekslendigikaynak | TR-Dizin | |
| dc.language.iso | tr | |
| dc.publisher | Kahramanmaras Sutcu Imam Univ Rektorlugu | |
| dc.relation.ispartof | Ksu Tarim Ve Doga Dergisi-Ksu Journal of Agriculture and Nature | |
| dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.snmz | KA_20241211 | |
| dc.subject | New Generation | |
| dc.subject | Y Generation | |
| dc.subject | Food Consumption | |
| dc.subject | Customer Preferences | |
| dc.title | Food Purchasing Behavior of Y Generation Consumers | |
| dc.type | Article |
