Effect of Voters’ Demographic Profiles, Political Participation and Commitment Levels on Political Promotion Mix Elements: Case of Adana

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dc.contributor.authorPenpece-Demirer, Dilek
dc.contributor.authorÇam, Çiğdem Aksu
dc.contributor.authorCoşkan, Burcu
dc.date.accessioned2025-01-06T17:23:04Z
dc.date.available2025-01-06T17:23:04Z
dc.date.issued2019
dc.departmentAdana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi
dc.description.abstractPolitical parties and candidates intensively use political promotion activities to reach voters during election campaigns. They develop relationships with the voters via campaigns to influence their voting behavior. It is important to measure influence of campaign activities on voters’ behavior in order to organize election campaigns for the next elections. This study aims therefore at determining influence levels of campaign activities involving political promotion mix elements and discussing whether such levels differ in terms of demographic characteristics, political participation levels and commitment levels of voters in Adana. Pursing this aim, a field research was organized and conducted in Adana analyzing June 7, 2015 parliamentary elections. Six hypotheses, which were developed in relation to level of being influenced by political promotion mix elements in line with the purpose of research, were tested. Significant differences were observed between demographic characteristics of voters (age, marital status and education level) and their levels of being influenced by political promotion. Moreover, there is significant difference between political participation level of voters and their levels of being influenced by political promotion. Significant difference is also found between commitment level of voters and the levels of being influenced by political promotion. However, no significant difference was observed between gender of voters and their levels of being influenced by political promotion. In conclusion, study results present that voters are influenced from all activities involving political promotion mix elements at different levels.
dc.identifier.doi10.26466/opus.492267
dc.identifier.endpage47
dc.identifier.issn2528-9527
dc.identifier.issn2528-9535
dc.identifier.issue17
dc.identifier.startpage22
dc.identifier.trdizinid381731
dc.identifier.urihttps://doi.org/10.26466/opus.492267
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/381731
dc.identifier.urihttps://hdl.handle.net/20.500.14669/596
dc.identifier.volume10
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofOPUS Uluslararası Toplum Araştırmaları Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241211
dc.subjectSiyasi Bilimler
dc.titleEffect of Voters’ Demographic Profiles, Political Participation and Commitment Levels on Political Promotion Mix Elements: Case of Adana
dc.typeArticle

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