Effect of Voters’ Demographic Profiles, Political Participation and Commitment Levels on Political Promotion Mix Elements: Case of Adana
[ X ]
Tarih
2019
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Political parties and candidates intensively use political promotion activities to reach voters during election campaigns. They develop relationships with the voters via campaigns to influence their voting behavior. It is important to measure influence of campaign activities on voters’ behavior in order to organize election campaigns for the next elections. This study aims therefore at determining influence levels of campaign activities involving political promotion mix elements and discussing whether such levels differ in terms of demographic characteristics, political participation levels and commitment levels of voters in Adana. Pursing this aim, a field research was organized and conducted in Adana analyzing June 7, 2015 parliamentary elections. Six hypotheses, which were developed in relation to level of being influenced by political promotion mix elements in line with the purpose of research, were tested. Significant differences were observed between demographic characteristics of voters (age, marital status and education level) and their levels of being influenced by political promotion. Moreover, there is significant difference between political participation level of voters and their levels of being influenced by political promotion. Significant difference is also found between commitment level of voters and the levels of being influenced by political promotion. However, no significant difference was observed between gender of voters and their levels of being influenced by political promotion. In conclusion, study results present that voters are influenced from all activities involving political promotion mix elements at different levels.
Açıklama
Anahtar Kelimeler
Siyasi Bilimler
Kaynak
OPUS Uluslararası Toplum Araştırmaları Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
10
Sayı
17
