Yazar "Penpece-Demirer, Dilek" seçeneğine göre listele

Listeleniyor 1 - 3 / 3
  • [ X ]
    Öğe
    Effect of Voters’ Demographic Profiles, Political Participation and Commitment Levels on Political Promotion Mix Elements: Case of Adana
    (2019) Penpece-Demirer, Dilek; Çam, Çiğdem Aksu; Coşkan, Burcu
    Political parties and candidates intensively use political promotion activities to reach voters during election campaigns. They develop relationships with the voters via campaigns to influence their voting behavior. It is important to measure influence of campaign activities on voters’ behavior in order to organize election campaigns for the next elections. This study aims therefore at determining influence levels of campaign activities involving political promotion mix elements and discussing whether such levels differ in terms of demographic characteristics, political participation levels and commitment levels of voters in Adana. Pursing this aim, a field research was organized and conducted in Adana analyzing June 7, 2015 parliamentary elections. Six hypotheses, which were developed in relation to level of being influenced by political promotion mix elements in line with the purpose of research, were tested. Significant differences were observed between demographic characteristics of voters (age, marital status and education level) and their levels of being influenced by political promotion. Moreover, there is significant difference between political participation level of voters and their levels of being influenced by political promotion. Significant difference is also found between commitment level of voters and the levels of being influenced by political promotion. However, no significant difference was observed between gender of voters and their levels of being influenced by political promotion. In conclusion, study results present that voters are influenced from all activities involving political promotion mix elements at different levels.
  • [ X ]
    Öğe
    Service Quality, Students’ Satisfaction and Supportive Attitude in the Higher Education Institutions: Evidence from an Emerging Market
    (2019) Penpece-Demirer, Dilek
    The higher education sector has been growing steadily in all over the world. Similar improvements are experienced in Turkey. Growing number of higher education institutions cause growing competition. Thus these institutions are in need of developing their service quality level and satisfying the students. Higher education institutions need support from their students. Supportive attitudes of students may make a big contribution to these institutions. Thus it is significant for higher education institutions to create students’ supportive attitudes. The aim of the study is to investigate the higher education institutions’ service quality and its impact on student’s satisfaction and supportive attitude in Turkey, as an emerging market. A total of 610 students in two universities in Adana, Turkey attended to present study. Descriptive analysis was done at the first stage, reliability analysis at the second stage as well. Confirmatory Factor Analysis was then employed. Finally Structural Equation Modelling was applied to examine the hypothesized model. It is concluded that service quality has a significant and positive effect on students' satisfaction and indirectly on students' supportive attitude through the students’ satisfaction path.
  • [ X ]
    Öğe
    Sosyal Medyada Markaların Kullandığı İçerik Stratejisinin Gönderi Popülaritesindeki Rolü:Türkiye’deki Bilişim Şirketleri Üzerine Bir Uygulama
    (2019) Penpece-Demirer, Dilek; Özer, Elife
    Teknolojideki ilerlemelerle birlikte rekabetin yüksek olduğu bilişim sektöründe, şirketler yoğun rekabete bir çözüm olarak markalaşmaya yönelmektedir. İnternet kullanımının oldukça yaygınlaştığı günümüz iş dünyasında, sürdürülebilir bir marka stratejisinin önemli araçlarından birisi de sosyal medyada marka hayran sayfaları ve takipçileri oluşturmaktır. Markaların hayran sayfalarında etkili bir içerik stratejisi oluşturmak, hedef kitle ile ilişkilerin kurulmasına ve geliştirilmesine katkı sağlamaktadır. Bu bağlamda çalışma, sosyal medyada kullanılan içerik stratejisinin, marka gönderi popülerliği açısından rolünü Türkiye'deki bilişim firmaları çerçevesinde incelemeye odaklanmıştır. Örneklem çerçevesi olarak Türkiye’de donanım, hizmet ve yazılım alanında faaliyet gösteren bilişim şirketleri belirlenerek bu şirketlerin sosyal medya (Facebook ve Twitter) paylaşımları incelenmiştir. Çalışmada içerik stratejileri; içerik türü, içerik çevikliği, içerik bağlamı, gönderi türü ve gönderi günü kapsamında ele alınmıştır. Marka gönderi popülaritesini belirleyen unsurlar ise beğenme, yorum, paylaşım ve emoji reaksiyonları sayısı olarak değerlendirilmiştir. Bulgular içerik türü, içerik çevikliği, içerik bağlamı ve gönderi türünün markaların gönderi popülartesi bağlamında anlamlı farklılıklar gösterdiği yönündedir.