Yazar "Çelik, Onur" seçeneğine göre listele

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    A RESEARCH ON INTERNAL MARKETING AND MOTIVATION: EMPLOYEE EVALUTION OF TRAINING AND DEVELOPMENT PROGRAMMES IN BANKING SECTOR
    (2017) Güllü, Kenan; Çelik, Onur; Güllü, Tuğçe; Bayram, Hamdi
    Hizmet sektöründe çalışan motivasyonunu artırmak için iç müşteri olarak çalışanların eğitim ve geliştirme programlarına katılımı oldukça önemlidir. Bu bağlamda, bu çalışma bankacılık sektöründe çalışanların eğitim ve geliştirme programlarını değerlendirmelerini ortaya koymakta veTürkiye'de, Kayseri'de bir banka şubesinde çalışanlara uygulanan elektronik anket ile toplanan birincil ve ikincil verilere dayanmaktadır. Verilerin istatistiki analizi çalışanların motivasyonlarının eğitim ve geliştirme programlarına katılma durumlarına ve sektördeki çalışma sürelerine bağlı olarak farklılıklar olduğunu göstermiştir. Çalışma çalışanların eğitim ve geliştirme programlarına katılmalarının hizmet sektöründe önemli olduğunu tespit etmiştir.Sonuçlar literatür ile uyumlu çıkmıştır.
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    Öğe
    Internet Shopping of Generation Y
    (2019) Dölekoğlu, Celile; Çelik, Onur
    The Internet has begun to show its existence in all areas of life as the greatest invention of the 20th century. The prevalence of the Internet has shortened the way of communication between people and also eliminated the distance of the spaces. In addition to the facilitating effect in every field, the increase in internet addiction has been defined as a disease and its negative effects have been discussed. As these discussions continues, with the increasing use of the internet by consumers and the passionate use of it as an indispensable medium, internet has taken its place in the world of consumption as a new area of ??enterprise. This study was conducted in Adana province in order to determine the factors and the level of these factors affecting the online shopping of Y generation who were born in a digital era and regard the internet as a natural part of life. 50.7% of the participants were female. 30.7% of them make online purchases; 85.8% of them are either social media or microblogging users. It is the variable education that best describes the internet exchange of the participants. Those who have university and postgraduate education mostly do internet shopping. In addition, social media presence and free time activity emerged as subsets describing the internet exchange.
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    SHOPPING ORIENTATION OF Y GENERATION
    (2020) Dölekoğlu, Celile; Çelik, Onur
    In life today, Y generation constitutes the largest population group which is actively involved in consumption andproduction process. Therefore, it draws the attention of both implementers and science world. This study wasconducted in order to reveal shopping orientation of Y generation without focusing on any sector or productgroup. In addition, it was aimed to present if there are any differences of the factors affecting the shoppingorientation of Y generation in terms of socio-demographic variables. In this context, 300 people were reached inAdana province of Turkey. In addition to descriptive statistics, factor analysis was also performed. As a result ofthe factor analysis, 6 factors explaining 72.96% of the variance were obtained (Recreational Shopping Tendency,Decision Complexity, Brand Loyalty, Self-Confidence in Shopping and Price Awareness, Shopping Antipathy andPopular Culture). According to the results of the study, it was seen that women have popular consumption,recreational and self-confident shopping tendency compared to men. According to income level, differences inbrand loyalty and popular consumption were seen. When education level was taken into consideration, it is seenthat Y generation consumers who got university and above education level are shopping within the framework ofthe recreational and popular culture trend.
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    THE EFFECT OF THE STORE SERVICESCAPE ON THE CUSTOMERS REGARDING THE TELECOMMUNICATION SECTOR
    (2019) Çelik, Onur
    The competition among enterprises in the today’s business world is acquiring more different dimensions day byday. The enterprises which maintain especially their technology-oriented activities are experiencing a period inwhich it is not possible for them to be one step ahead from their competitors through only improvements in theirtechnological infrastructures. The competition wars in the telecommunication sector of which importance andpotential is great as well are observed to be performed over physical evidence which constitutes one of thesignificant elements of the marketing mix (7P). Within this scope, the study was implemented to thetelecommunication sector which shows an oligopoly market property in Turkey. The purpose of the study is toreveal the effects of the servicescape on the target audience in the telecommunication sector. The study wascarried out in the Shopping Malls in the province of Adana by taking into consideration the brands of Turkcell,Vodafone and Turk Telekom which are carrying on their business in the telecommunication sector in Turkey. Asa result of this study, reviewable 400 surveys were obtained and within this scope, descriptive statistics wereused for the demographic information and simple linear regression analysis were implemented for total 4 scaleswhich include 21 judgments. According to the data of hypothesis test, servicescape was observed to have positiveeffects on the perceived quality, brand image, brand loyalty.