Internet Shopping of Generation Y
[ X ]
Tarih
2019
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The Internet has begun to show its existence in all areas of life as the greatest invention of the 20th century. The prevalence of the Internet has shortened the way of communication between people and also eliminated the distance of the spaces. In addition to the facilitating effect in every field, the increase in internet addiction has been defined as a disease and its negative effects have been discussed. As these discussions continues, with the increasing use of the internet by consumers and the passionate use of it as an indispensable medium, internet has taken its place in the world of consumption as a new area of ??enterprise. This study was conducted in Adana province in order to determine the factors and the level of these factors affecting the online shopping of Y generation who were born in a digital era and regard the internet as a natural part of life. 50.7% of the participants were female. 30.7% of them make online purchases; 85.8% of them are either social media or microblogging users. It is the variable education that best describes the internet exchange of the participants. Those who have university and postgraduate education mostly do internet shopping. In addition, social media presence and free time activity emerged as subsets describing the internet exchange.
Açıklama
Anahtar Kelimeler
Siyasi Bilimler, Kamu Yönetimi, İktisat
Kaynak
OPUS Uluslararası Toplum Araştırmaları Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
11
Sayı
18
