SHOPPING ORIENTATION OF Y GENERATION

Basit Öğe Kaydı
dc.contributor.authorDölekoğlu, Celile
dc.contributor.authorÇelik, Onur
dc.date.accessioned2025-01-06T17:22:41Z
dc.date.available2025-01-06T17:22:41Z
dc.date.issued2020
dc.departmentAdana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi
dc.description.abstractIn life today, Y generation constitutes the largest population group which is actively involved in consumption andproduction process. Therefore, it draws the attention of both implementers and science world. This study wasconducted in order to reveal shopping orientation of Y generation without focusing on any sector or productgroup. In addition, it was aimed to present if there are any differences of the factors affecting the shoppingorientation of Y generation in terms of socio-demographic variables. In this context, 300 people were reached inAdana province of Turkey. In addition to descriptive statistics, factor analysis was also performed. As a result ofthe factor analysis, 6 factors explaining 72.96% of the variance were obtained (Recreational Shopping Tendency,Decision Complexity, Brand Loyalty, Self-Confidence in Shopping and Price Awareness, Shopping Antipathy andPopular Culture). According to the results of the study, it was seen that women have popular consumption,recreational and self-confident shopping tendency compared to men. According to income level, differences inbrand loyalty and popular consumption were seen. When education level was taken into consideration, it is seenthat Y generation consumers who got university and above education level are shopping within the framework ofthe recreational and popular culture trend.
dc.identifier.doi10.18092/ulikidince.573709
dc.identifier.endpage104
dc.identifier.issn1307-9832
dc.identifier.issn1307-9859
dc.identifier.issue27
dc.identifier.startpage91
dc.identifier.trdizinid373915
dc.identifier.urihttps://doi.org/10.18092/ulikidince.573709
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/373915
dc.identifier.urihttps://hdl.handle.net/20.500.14669/463
dc.identifier.volume0
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofUluslararası İktisadi ve İdari İncelemeler Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241211
dc.subjectİşletme
dc.subjectKültürel Çalışmalar
dc.subjectSosyoloji
dc.subjectİktisat
dc.subjectİşletme Finans
dc.titleSHOPPING ORIENTATION OF Y GENERATION
dc.typeArticle

Dosyalar

Koleksiyon

TR-Dizin İndeksli Yayınlar Koleksiyonu