THE ROLE OF RELATIONSHIP AND FORMALIZATION IN DECIDING THE INTERNATIONAL FRANCHISING MODE

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dc.contributor.authorKöklü, Yalçın
dc.contributor.authorÖzseven, Mustafa
dc.date.accessioned2025-01-06T17:22:56Z
dc.date.available2025-01-06T17:22:56Z
dc.date.issued2021
dc.departmentAdana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi
dc.description.abstractThis study aims to find out which international franchising mode has been selected depending on the different formalization levels of franchising contracts as well as the level of relationship between the main company and the dealer. The study has been conducted on the international franchising experiences of two Turkish fast fashion retail companies. The research question has been tried to be solved by focusing on the international franchising strategies of these two companies in the Iran, Russia, Saudi Arabia, Dubai and Qatar between 2005 and 2015. Document examinations and 7 interviews revealed differences and similarities between the international franchising strategies of two companies. Multiple case analysis has shown that level of formalization and relationship are effective in deciding the international frachising mode. The research findings have indicated that both relationship and formalization could be low in the single unit franchising mode, however the area development franchising mode has required higher relationship level. Besides that analyses found out that when master franchising mode has been chosen, the partners would have higher level formalization and relationship levels.
dc.identifier.doi10.24889/ifede.906979
dc.identifier.endpage187
dc.identifier.issn1303-0027
dc.identifier.issue2
dc.identifier.startpage165
dc.identifier.trdizinid1098176
dc.identifier.urihttps://doi.org/10.24889/ifede.906979
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1098176
dc.identifier.urihttps://hdl.handle.net/20.500.14669/562
dc.identifier.volume22
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofDokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241211
dc.subjectFormalization
dc.subjectTurkish fast fashion retail sector
dc.subjectthe level of relationship
dc.subjectInternational franchising mode
dc.titleTHE ROLE OF RELATIONSHIP AND FORMALIZATION IN DECIDING THE INTERNATIONAL FRANCHISING MODE
dc.typeArticle

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