The Effect of Attitude and Acceptability of Robot Use in Restaurants on Behavioral Intention

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dc.contributor.authorErdem, Ahmet
dc.contributor.authorBarakazı, Mahmut
dc.contributor.authorŞeker, Ferhat
dc.date.accessioned2025-01-06T17:23:06Z
dc.date.available2025-01-06T17:23:06Z
dc.date.issued2023
dc.departmentAdana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi
dc.description.abstractIn recent years, it has been seen that technology-based tools have started to take place frequently in our daily lives. This situation is more prominent in organizations such as food and beverage producing human-oriented services. With the increase in technological awareness, it is observed that the tendency of individuals who are curious about creativity and innovation towards businesses that provide smart robotic services is increasing. The aim of this research is to determine the effect of attitude and acceptability of the use of robots in restaurants on behavioral intention. In line with the purpose of the research, relationships were determined with the help of data obtained from the scales developed on the subject. Based on the literature review, five hypotheses were developed. Relationships were tested with the path analysis created within the scope of structural equation modelling. The acceptability of robot use in restaurants by customers has a significant positive effect on behavioral intention, and this variable has the greatest effect on behavioral intention. In addition, “experience” and “advantage” dimensions of attitude towards robot use have significant positive effects, “disadvantage” dimension has a negative effect on behavioral intention. Lastly, according to R-square, 82.6% of behavioural intention is explained by attitudes and acceptability towards the use of robots in restaurants.
dc.identifier.doi10.26650/jot.2023.9.1.1191050
dc.identifier.endpage11
dc.identifier.issn2459-1939
dc.identifier.issue1
dc.identifier.startpage1
dc.identifier.trdizinid1221205
dc.identifier.urihttps://doi.org/10.26650/jot.2023.9.1.1191050
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1221205
dc.identifier.urihttps://hdl.handle.net/20.500.14669/622
dc.identifier.volume9
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofJournal of Tourismology
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241211
dc.subjectAttitude
dc.subjectRobots
dc.subjectRobot Use in Restaurants
dc.subjectAcceptability and Behavioral Intention
dc.titleThe Effect of Attitude and Acceptability of Robot Use in Restaurants on Behavioral Intention
dc.typeArticle

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