Analysis of Consumer Reviews on Second Home Use: A Research on a Social Travel Platform

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dc.contributor.authorÖzsoy, Tufan
dc.contributor.authorBüyükeke, Ahmet
dc.date.accessioned2025-01-06T17:24:27Z
dc.date.available2025-01-06T17:24:27Z
dc.date.issued2022
dc.departmentAdana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi
dc.description.abstractSecond home tourism, which is not recognised as a part of tourism activities or its place in tourism is relatively insignificant, has started to gain importance today. The advantages of renting a second home include its proximity to the city’s tourist attractions, being in touch with the local culture, making you feel at home, not being tied to a single point, and offering many options at lower costs. Second home tourism, which appears as an alternative to organised tourism businesses, can quickly enter the potential accommodation inventory, mainly thanks to electronic platforms that support the sharing economy. When the literature is analysed, it is understood that there are very few studies examine second homes through the sharing economy. These studies deal with exchanging second homes for a certain period (house swap). The neglect of user views on utilising second homes represents a gap. In the study, second home with increasing online popularity was approached from a different perspective and benefited from social platform reviews. The research is aimed to analyse the consumer evaluations for second homes in different geographies. The data is customer reviews on social media of second homes in popular tourist destinations (Palma-Spain, Chania-Greece, and Fethiye-Turkey). It has been collected automatically from the social travel platform (TripAdvisor) with the help of a program developed in the Python programming language. The number of comments for Palma, Chania and Fethiye is 215, 951 and 693, respectively. To evaluate the comments, topic model analysis was used, and those were clustered under “value”, “experience”, and “location” titles. In addition, name-entity analysis was used to identify top products and services such as “food”, “room”, “pool”, “shop”, and “beaches”. The sentiment analysis was used to score the determined products or services. For Palma, “beautiful beach”, “local restaurant”, and “spacious room”; for Chania, “fresh eggs”, “clean water”, and “minute walk”; for Fethiye, “jeep safari”, “private pool” and “local restaurant” were the most prominent features. Findings indicate that second homes in similar destinations have parallel consumer review content. Also, factors that generate demand for second homes (being at home and being-feeling local) are included in the literature supported by findings.
dc.identifier.endpage552
dc.identifier.issn1302-5759
dc.identifier.issn2149-1690
dc.identifier.issue2
dc.identifier.startpage533
dc.identifier.trdizinid1211109
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1211109
dc.identifier.urihttps://hdl.handle.net/20.500.14669/1256
dc.identifier.volume9
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofTurizm Akademik Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241211
dc.subjectData Mining
dc.subjectUser Reviews
dc.subjectSecond Home
dc.subjectDigital Reputation
dc.titleAnalysis of Consumer Reviews on Second Home Use: A Research on a Social Travel Platform
dc.typeArticle

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