STRATEGIC INNOVATION: AN EMPIRICAL STUDY ON HOTEL FIRMS OPERATING IN ANTALYA REGION

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dc.contributor.authorİplik, Fatma Nur
dc.contributor.authorTopsakal, Yunus
dc.contributor.authorDoğan, Oğuz
dc.date.accessioned2025-01-06T17:23:53Z
dc.date.available2025-01-06T17:23:53Z
dc.date.issued2014
dc.departmentAdana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi
dc.description.abstractStrategic innovation is an issue that is frequently debated by the recent studies. The contemporary organizations almost in all industries seek to increase their strategic innovation capabilities in order to possess a sustainable competitive advantage. Similarly, in the hospitality industry strategic innovation is an essential instrument of gaining competitive advantage in the marketplaces. In modern days of hospitality and tourism, satisfying consurmers with providing only accommodation and catering services is not sustainable since demand is becoming diversified and rivals are offering new services. Thus, strategic innovation may assist hotel firms in meeting new demand and expanding the range of services they offer. Therefore, the purposes of this paper are to measure the level of strategic innovation of hotel firms, and to reveal the obstacles to strategic innovation activities. The paper will also examine the importance of strategic innovation for hotel firms. To this end, a questionnaire was developed and employed to middle and top level executives of hotel firms operating in Antalya province. Results show that hotel firms primarily innovate to improve service quality and to satisfy guests. It was also found that the most important obstacle to innovation is cost of innovation activities.
dc.identifier.endpage29
dc.identifier.issn2147-9100
dc.identifier.issn2148-7316
dc.identifier.issue1
dc.identifier.startpage16
dc.identifier.trdizinid210116
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/210116
dc.identifier.urihttps://hdl.handle.net/20.500.14669/985
dc.identifier.volume2
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofAdvances in Hospitality and Tourism Research (AHTR)
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241211
dc.titleSTRATEGIC INNOVATION: AN EMPIRICAL STUDY ON HOTEL FIRMS OPERATING IN ANTALYA REGION
dc.typeArticle

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