Developing Sustainable Agriculture Strategies – Turkish Floriculture Case

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dc.contributor.authorÇürük, Avni Ürem
dc.contributor.authorAlptekin, Sadettin Emre
dc.date.accessioned2025-01-06T17:23:33Z
dc.date.available2025-01-06T17:23:33Z
dc.date.issued2022
dc.departmentAdana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi
dc.description.abstractWhile Floriculture maintains its importance for many countries and cultures with its commercial possibilities, global players had to differentiate their approach to the industry because of the shift of the production towards developing countries and the change in competitive dynamics. Turkey’s slow progress in Floriculture and the inefficacy to use its potential presents a unique opportunity to develop a sustainability-oriented strategy to differentiate Turkey from its competitors. Hence, this work focuses on Turkish floriculture industry dynamics and aims to propose sustainable strategies using a Multiple Criteria Decision Making (MCDM)-based model. A comprehensive Strength Weakness Opportunities Threats (SWOT) analysis highlighting Turkish Floriculture’s current state is used for that purpose. The economic, environmental, and socio-political dimensions of sustainability in the floriculture industry are also considered via an Analytical Network Process (ANP) model. The analysis results are used to define a sustainable floriculture strategy with its benefits-opportunities and costs-risks (BOCR) merits. Based on the findings, the economic dimension of sustainability takes precedence over the other two dimensions, and an efficient floriculture strategy needs to focus on logistics and marketing in a developing country like Turkey.
dc.identifier.doi10.47115/bsagriculture.1102405
dc.identifier.endpage374
dc.identifier.issn2618-6578
dc.identifier.issue4
dc.identifier.startpage365
dc.identifier.trdizinid1132020
dc.identifier.urihttps://doi.org/10.47115/bsagriculture.1102405
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1132020
dc.identifier.urihttps://hdl.handle.net/20.500.14669/809
dc.identifier.volume5
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofBlack Sea Journal of Agriculture
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241211
dc.subjectSWOT analysis
dc.subjectFloriculture industry
dc.subjectSustainable agriculture
dc.subjectANP-BOCR
dc.titleDeveloping Sustainable Agriculture Strategies – Turkish Floriculture Case
dc.typeArticle

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