Yazar "Gelibolu, Levent" seçeneğine göre listele

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    Impact of Culture on Service Failures and Service Recoveries
    (Igi Global, 2015) Tanrikulu, Ceyda; Gelibolu, Levent
    In this chapter, the authors focus on the role of culture, which increases its effect along with globalization on service failures and improvements. The study is a type of literature review formed by compilation of previous studies in the extant literature. According to the primary findings of such studies, the approach of consumers to service failures and improvements vary depending on their culture. Different satisfaction levels, re-purchase tendency, word-of-mouth communication and its structure (positive or negative), seeing liable for failure, loyalty, replacement, and emotional response against service failures and improvements are seen between different cultures. The authors expect this study to provide clues to service marketing applications and future studies about the effect of culture.
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    SATIŞÇILARIN TEKNOLOJİ KABULÜ VE KİŞİSEL YENİLİKÇİLİĞİN TEKNOLOJİ KABULÜNE ETKİSİ
    (2014) Çabuk, Serap; Tanrıkulu, Ceyda; Gelibolu, Levent
    Bu çalışmada, teknoloji kabul modeli değişkenleri kullanılarak, satış gücünün teknoloji kabulünü belirleyen değişkenlerinin birbirleri üzerindeki ve kişisel yenilikçiliğin satış gücünün teknoloji kabulündeki etkilerinin belirlenmesi amaçlanmıştır. Kartopu örneklemesinin kullanıldığı çalışmada, satışçıların kendi başlarına gerçekleştirdileri anketlerle elde edilen verilere, basit doğrusal regresyon analizi ve arabulucuk analizi uygulanmıştır. Elde edilen bulgulara göre; teknoloji kabul modelinde önerilen değişkenler arasındaki etkilerin tümü doğrulanmış ve kişisel yenilikçiliğin, bu değişkenler üzerinde etkileri olduğu görülmüştür. Çalışmanın, satış yönetimi literatürü ve uygulamaya yönelik beklenen temel katkısı, satış gücünün teknoloji kabulünün incelenmesinde, arabuluculuğun kullanılarak değişkenler arasında gözlemlenen ilişkinin neden ve nasıl olduğuna açıklama getirmesidir. Çalışmada kullanılan örnekleme yöntemi, örneklem hacmi ve örneklem bireylerinin sadece ilaç sektöründeki satışçılardan oluşması, çalışma bulgularının genellenebilmesini engellemektedir. Bulgular, teori ve uygulama açısından değerlendirilmiş ve öneriler sunulmuştur.
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    The Impacts of Perceived Market Orientation in Higher Education: Student as a Customer
    (Expert Projects Publishing, 2015) Tanrikulu, Ceyda; Gelibolu, Levent
    The purpose of this research was to determine whether perceived market orientation and its dimensions have any impact on satisfaction and perceived brand equity. It had also a specific purpose to determine whether satisfaction had a mediating effect in the relationships between a) perceived market orientation and perceived brand equity and b) dimensions of perceived market orientation and perceived brand equity. Convenience sampling method was used and data were collected through questionnaires filled out by students on their own. Regression and mediation analysis were used to test the hypotheses. The findings suggested that perceived market orientation and its dimensions affected both perceived brand equity and the satisfaction. They also clearly showed that satisfaction played fundamental roles in perception of market orientation and brand equity by students. The major contributions of this study for literature and practitioners were filling the gap in determining the impacts of perceptions of students, as customers, about the market orientation and brand equity of universities and also providing a better explanation on these impacts in the literature. The findings were discussed, and suggestions were provided for theory and administration.
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    The impacts of perceived market orientation in higher education: Student as a customer
    (Editura Lumen, 2015) Tanrikulu, Ceyda; Gelibolu, Levent
    The purpose of this research was to determine whether perceived market orientation and its dimensions have any impact on satisfaction and perceived brand equity. It had also a specific purpose to determine whether satisfaction had a mediating effect in the relationships between a) perceived market orientation and perceived brand equity and b) dimensions of perceived market orientation and perceived brand equity. Convenience sampling method was used and data were collected through questionnaires filled out by students on their own. Regression and mediation analysis were used to test the hypotheses. The findings suggested that perceived market orientation and its dimensions affected both perceived brand equity and the satisfaction. They also clearly showed that satisfaction played fundamental roles in perception of market orientation and brand equity by students. The major contributions of this study for literature and practitioners were filling the gap in determining the impacts of perceptions of students, as customers, about the market orientation and brand equity of universities and also providing a better explanation on these impacts in the literature. The findings were discussed, and suggestions were provided for theory and administration. © 2015, Editura Lumen. All rights reserved.
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    Understanding organic food consumption: attitude as a mediator
    (Wiley, 2014) Cabuk, Serap; Tanrikulu, Ceyda; Gelibolu, Levent
    The aim of this research was to examine the effect of health consciousness, environmental concern and food safety concern on both the intention to buy organic foods and the attitude towards organic foods, and the effect of attitude towards organic foods on the intention to buy organic foods. It had also a specific aim to explore whether attitude has a mediation effect on the relationship between the intention to buy and health consciousness, environmental concern and food safety concern. Data were gathered from consumers using a survey. The questionnaire used was administered to a convenience sample of 385 consumers from Adana, Turkey, through a self-administered questionnaire. Regression and mediation analysis were used to test the hypotheses. The findings suggested that the attitude and the intention to buy were affected by health consciousness, environmental concern and food safety concern. They also showed that the attitude plays a fundamental role both in terms of the direct impact on the intention to buy and the indirect effect as a mediator on how the health consciousness, environmental concern and food safety concern affect the intention to buy. This research is useful to fill the gaps in the literature regarding the mediation effect of the attitude on the relationship between the intention to buy and food safety concern. Another contribution is being one of the first to examine the attitude as a mediator on the relationship between the intention to buy organic foods and health consciousness, environmental concern and food safety concern of Turkish consumers.