Koklu, Yalcin; Ozseven, Mustafa
(Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi = Dokuz Eylül University Faculty of Business Journal / Dokuz Eylül Üniversitesi, 2022-02)
This study aims to find out which international franchising mode has been selected depending on the different formalization levels of franchising contracts as well as the level of relationship between the main company and ...