Oguz, Sibel; Haseki, Murat Ismet; Buzcu, Zafer
(Uluslararası Ekonomi ve Yenilik Dergisi / Seyfettin ARTAN, 2020-10)
The aim of this research is to determine the effect of brand image, perceived quality, brand awareness and brand loyalty components on the travel intention which constitutes gastronomic brand value. Within the scope of the ...