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The effects of technology acceptance and use behaviour on women's entrepreneurship motivation factors

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dc.contributor.author Ozsungur, Fahri
dc.date.accessioned 2023-03-20T06:58:14Z
dc.date.available 2023-03-20T06:58:14Z
dc.date.issued 2019-12
dc.identifier.citation Özsungur, F. (2019). The effects of technology acceptance and use behaviour on women’s entrepreneurship motivation factors. Asia Pacific Journal of Innovation and Entrepreneurship, 13(3), 367-380. https://doi.org/10.1108/APJIE-09-2019-0070 tr_TR
dc.identifier.issn 2071-1395
dc.identifier.issn 2398-7812
dc.identifier.uri http://openacccess.atu.edu.tr:8080/xmlui/handle/123456789/4158
dc.identifier.uri http://dx.doi.org/10.1108/APJIE-09-2019-0070
dc.description WOS indeksli yayınlar koleksiyonu. / WOS indexed publications collection. tr_TR
dc.description.abstract Purpose - The purpose of this paper is to determine the effects of factors affecting the acceptance and use of technology on the factors affecting women's entrepreneurshipmotivation. Design/methodology/approach - This study was conducted with 156 women entrepreneurs in Turkey in February 2019. A mixed method evaluation design has been adopted in the study. Findings - The findings revealed that effort expectancy was negatively associated with behaviour intention and push factor and positively associated with pull factor. Performance expectancy was positively associated with balance factor, push factor and behaviour intention. Hedonic motivation was positively associated with behaviour intention and emotional factor. Behaviour intention was negatively associated with use behaviour. Facilitating conditions was positively associated with push factor. Habit was positively associated with behaviour intention and negatively associated with pull, push, balance and emotional factors. Necessities and habit were not motivation factors for women entrepreneurs. Research limitations/implications - The sample was restricted to women entrepreneurs, limiting the generalizability of the findings. Practical implications - The practical implications of the study show that effort expectancy, performance expectancy, hedonic motivation, facilitating conditions and habit are the key factors for the women's entrepreneurship motivation. Women's entrepreneurship commissions to be established in chambers of commerce and industry can improve entrepreneurial motivation. Originality/value - This is the first study that reveals the effects of technology acceptance and use behaviours on women's entrepreneurship motivation. Theoretical background, discussion, managerial implications, limitations and recommendations for future studies are discussed. tr_TR
dc.language.iso en tr_TR
dc.relation.ispartofseries 2019;Volume: 13 Issue: 3
dc.subject Entrepreneurship tr_TR
dc.subject Technology acceptance tr_TR
dc.subject Women's entrepreneurship tr_TR
dc.subject Technology use tr_TR
dc.subject Entrepreneurship motivation tr_TR
dc.title The effects of technology acceptance and use behaviour on women's entrepreneurship motivation factors tr_TR
dc.type Article tr_TR

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