DSpace Repository

Browsing by Subject "Consumer Behavior"

Browsing by Subject "Consumer Behavior"

Sort by: Order: Results:

  • CONSUMER BEHAVIOR DURING SALES PROMOTION FESTIVALS IN TURKEY 
    Ozcilek Dolekoglu, Celile; Isik, Anastasia; Kokangul, Muzeyyen (Akademik Hassasiyetler = The Academic Elegance / Hüzeyfe Süleyman ARSLAN, 2022-08)
    Black Friday, Cyber Monday, and the Single Day sales festivals have repeatedly proven themselves to be world-famous phenomena, and keep on beating new sales revenue records, year after year. Based on these, this study was ...
  • SHOPPING ORIENTATION OF Y GENERATION 
    Ozcicek Dolekoglu, Celile; Celik, Onur (Uluslararası İktisadi ve İdari İncelemeler Dergisi UİİİD = International Journal of Economics and Administrative Studies / Kenan ÇELİK, 2020-08)
    In life today, Y generation constitutes the largest population group which is actively involved in consumption and production process. Therefore, it draws the attention of both implementers and science world. This study ...