The most important underlying reasons for marketing failures are incomplete understanding of customer wants and needs and the inability to accurately predict their future behaviors. This study develops a machine learning ...

Bu çalışmanın iki temel amacı vardır. Birincisi; kollektivizmin ve psikografik özellik olarak çevresel kaygının ve algılanan tüketici etkinliğinin, yeşil satın alma davranışı üzerinde etkisinin olup olmadığını tespit ...

Purpose - The purpose of this study was to determine whether there was any difference among sex and gender identity groups for salespeople in terms of psychological job outcomes, namely job stress, organizational commitment, ...